Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
Build your AI muscle at scale in 9 steps The AI frenzy is here and shows no signs of slowing down – the global generative AI market will reach $51.8 billion by 2028. Generative AI plays a big role in data processing, creative outlining, and countless other data-driven capabilities, and more than half of US employees are already …
We hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the expectations are and what you are really trying to achieve. Your customers want to help themselves. They’re doing their own research, interacting with products via digital channels, making comparisons on their own time …
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
Google Analytics is a “what” platform, not a “why” platform. It provides data on where people are coming from, what they do on your website, if they have taken a specific action, what pages they have looked at, how long, and more. It doesn’t provide the why someone visited your site or what their core …
