Brand Digital
Growth Through AI and 1 to 1 Digital Communications
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers – efficiently. Finding and attracting high quality prospects, converting visitors to customers and then working hard to convert customers to advocates takes planning, organization, resources and content. …
There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the launch of the Tomorrow iOS mobile app in July of 2017, we knew that we needed a great mobile marketing technology stack in …
I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that adds to the richness of their profile and thinking which helps us …
The digital marketing world is working hard to shift from channel specific communications and optimizations to a more consumer centric, customer journey model of communications. Every digital marketing technology company is building an omni channel story of some sort into their webinars, sales pitches and tech stack so it sounds super easy – but it’s …
I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the …
