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scott

Troop 186 + Rangers at Philmont Ranch - 2016

Leadership & Operational Lessons from Philmont Boy Scout Ranch

September 16, 2016 by scott

Philmont Boy Scout Ranch is located in Northwest New Mexico and is the largest of the four major high adventure camps run by the Boy Scouts at over 144,000 acres. Philmont is a working ranch that hosts 23,000 scouts, advisors and staff every summer – that is almost 400 people in and out of Philmont …

Read moreLeadership & Operational Lessons from Philmont Boy Scout Ranch

Trends in Ad Tech from Silicon Valley

March 8, 2016 by scott

I just posted this article on the Hacker Agency website here, but wanted to share on my site as well. HackerAgency and FCB executives from all over the world recently returned from four days of meetings with the biggest digital media technology companies in Silicon Valley: Google/YouTube, Twitter, Pinterest, Snapchat and Facebook/Instagram. We were treated …

Read moreTrends in Ad Tech from Silicon Valley

Mary Meeker – State of the Internet Presentation

May 29, 2015 by scott

Always an interesting look at where the internet has been and where it’s going.

Read moreMary Meeker – State of the Internet Presentation

Why Smart Data is So Much Better than Big Data

February 13, 2015 by scott

I recently published this article on MarketingProfs.com here. Enjoy! I’m officially sick of the term “Big Data”. Marketers have access to lots of data, got it. Big Data in and of itself doesn’t sell more products/services or make high value prospects aware of your brand. Big Data is merely the pool in which we swim …

Read moreWhy Smart Data is So Much Better than Big Data

Bing Ads Accreditation Process and Lessons

July 7, 2014 by scott

I recently went through and received my Bing Ads Accrediation. I did this for two reasons: 1) We just won Bing Ads as a global client at HackerAgency and I wanted to to understand more about the tools and features of the service. 2) We have several health care and other clients running on Bing …

Read moreBing Ads Accreditation Process and Lessons
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