The Politics of Data
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
Data is at the heart of all we do in digital.
Business Questions Google Analytics Can Answer – An Introduction
Google Analytics is a “what” platform, not a “why” platform. It provides data on where people are coming from, what they do on your website, if they have taken a specific action, what pages they have looked at, how long, and more. It doesn’t provide the why someone visited your site or what their core …
Building a Great Mobile Marketing Tech Stack
There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the launch of the Tomorrow iOS mobile app in July of 2017, we knew that we needed a great mobile marketing technology stack in …