Brand Digital
Growth Through AI and 1 to 1 Digital Communications
I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, nurture …
I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …
Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I’m not sure revolutionizing is the right adjective – how about evolving? Anyhow, a …
I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include the following: Discussion of Mobile and how the media spend doesn’t …
It seems I’m doing more writing for Optify than my own blog these days (which is fine). Here’s a recent article I posted on ways to use the Optify Marketing API to deliver reporting, insight and value. Original article published here. One of the most under-appreciated, but important services a digital agency can perform for …
