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Digital Marketing

Better SEO Through Targeted Content Marketing

September 23, 2012 by scott

I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …

Read moreBetter SEO Through Targeted Content Marketing

Google Analytics vs Optify – Two Analytics Systems that Taste Great Together!

September 7, 2012 by scott

This blog was originally posted at Optify’s Lead Generation Blog to discuss our marketing analytics distinctions, but I wanted to share here as well to help syndicate the content. I’m constantly amazed at how much data is now available on everything and often feel overwhelmed. This is a sad statement as I consider myself a …

Read moreGoogle Analytics vs Optify – Two Analytics Systems that Taste Great Together!

Inbound Marketing vs Outbound Marketing – Differences and Characteristics

July 30, 2012 by scott

This post originally appeared on the Optify Lead Generation Blog – but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the creative side of me thinks there is room for expression …

Read moreInbound Marketing vs Outbound Marketing – Differences and Characteristics
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