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Mobile

26% of Media Time is Now on Mobile Screens

December 21, 2012 by scott

Here is an interesting infographic from a study by inMobi and onDevice which shows 5 views of how people are using Mobile screens. 5 take-a-ways from the study: I’m surprised the % of time while commuting is not higher. 77% of people use mobile while in bed? Watching movies or checking email I’m guessing. Tablets …

Read more26% of Media Time is Now on Mobile Screens

Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

November 6, 2012 by scott

I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include  the following: Discussion of Mobile and how the media spend doesn’t …

Read moreInbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

QR Code 101 and Best Practices

December 22, 2011 by scott

I just uploaded a deck to Slideshare the covers the following: What are QR Codes (Quick Response) How do they work What are some ways to use them Some examples Some best practices Enjoy! QR Code 101 and Best Practices View more presentations from Brand Digital, Inc. Another good article on QR Codes at e-consultancy

Read moreQR Code 101 and Best Practices
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