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Search Engine Marketing

Site/Blog Naming Question – General or Niche?

March 8, 2012 by scott

This question was submitted by Tim who is working on developing a new site around a particular topic – college football. My response and is below – feel free to comment. If you have questions on anything SEO, SEM, Landing Page or Internet Marketing related – drop me an email from the contact page. Scott, …

Read moreSite/Blog Naming Question – General or Niche?

Google Behind the Numbers: Business Metrics Infographic

November 29, 2011 by scott

This is a VERY interesting infographic about Google’s business, sources of revenue and comparisons. It includes a list of resources at the bottom which is good content for additional reading/understanding. Enjoy!

Read moreGoogle Behind the Numbers: Business Metrics Infographic
The timelime of web-mobile technolgoy

Seattle Interactive Conference – SIC2011 – Day Two

November 4, 2011 by scott

Day two of the #SIC2011 conference was well attended, with a slow start due to the party last night :-). I attended quite a few sessions, with mixed results in terms of quality. The Spring Creek panel on Social Media ROI was lame and I was hoping for some more specifics and action items out …

Read moreSeattle Interactive Conference – SIC2011 – Day Two

Seattle Interactive Conference – SIC 2011 – Day One

November 3, 2011 by scott

I attended the Seattle Interactive Conference today (#sic2011) and wanted to share my notes. There were lots of great sessions, but I could only attend four. Best session I attended was the first – Sean O’Driscoll from Ant’s Eye View and his stages of social media program – “the journey”. I really liked how he …

Read moreSeattle Interactive Conference – SIC 2011 – Day One

10 Steps to Optimizing Paid Search Landing Pages

September 21, 2011 by scott

Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing pages and test from there. Larger companies with bigger budgets have the luxury of …

Read more10 Steps to Optimizing Paid Search Landing Pages
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