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Strategy & Leadership

Why Omni Channel Marketing is So Hard to Implement and Lift Off

November 6, 2017 by scott

The digital marketing world is working hard to shift from channel specific communications and optimizations to a more consumer centric, customer journey model of communications. Every digital marketing technology company is building an omni channel story of some sort into their webinars, sales pitches and tech stack so it sounds super easy – but it’s …

Read moreWhy Omni Channel Marketing is So Hard to Implement and Lift Off

Robots Are Going To Take Your (Analyst) Jobs!

November 16, 2016 by scott

I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the …

Read moreRobots Are Going To Take Your (Analyst) Jobs!
Troop 186 + Rangers at Philmont Ranch - 2016

Leadership & Operational Lessons from Philmont Boy Scout Ranch

September 16, 2016 by scott

Philmont Boy Scout Ranch is located in Northwest New Mexico and is the largest of the four major high adventure camps run by the Boy Scouts at over 144,000 acres. Philmont is a working ranch that hosts 23,000 scouts, advisors and staff every summer – that is almost 400 people in and out of Philmont …

Read moreLeadership & Operational Lessons from Philmont Boy Scout Ranch

Mary Meeker – State of the Internet Presentation

May 29, 2015 by scott

Always an interesting look at where the internet has been and where it’s going.

Read moreMary Meeker – State of the Internet Presentation

Six Big Take A Ways from the NetFinance Conference

May 20, 2014 by scott

I recently posted this re-cap from the #NetFinance conference in Miami on how Digital is Rocking the Financial Services world. Let me know what you think! We just returned from wonderfully warm Miami and the Net.Finance conference – a gathering of 500 banking, financial services, credit union and technology vendors discussing the challenges of understanding …

Read moreSix Big Take A Ways from the NetFinance Conference
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