Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …
I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, nurture …
I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …
I just read a great article in the Harvard Business Journal by Tony Schwartz that covers these four myths and they really resonated with me. The four myths and a short description are: Myth #1: Multitasking is critical in a world of infinite demand Removing distractions so we can focus without moving back and forth …
I just watched a fantastic TED video by Simon Sinek who discusses the impact of belief on the success of organization and leaderships role – watch the video on Youtube Here. In the video he discusses the three major questions of the “Golden Circle” and how thinking about these set of questions in a different …
