Brand Digital
Growth Through AI and 1 to 1 Digital Communications
(This post originally appeared on the FinTech startup – SigmaIQ) We are in an exciting time for technology as Artificial Intelligence evolves at a rapid rate to help consumers and businesses. Technology is used to make decisions based on data that delivers an outcome. Think of the recommendations by Netflix of what movies to watch …
While consumer-facing applications of machine learning (ML) have gotten most of the attention (think Netflix movie recommendations, Amazon product selection and efficient driving routes in Waze), the back office deserves more Artificial Intelligence (AI) focus. Enterprise level systems that run the business – think finance, accounting, operations, human resource and procurement – tend to be …
I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the …
